Friday, April 8, 2011

IN-CAMERA Workshop Day 3 - Executing the Dream

I couldn't write. I sat there thinking and fighting the tears that were beginning to well in my eyes. Maybe it was because I was tired after a whirlwind week. Maybe it was because I was missing my husband and baby girl. Maybe it was because I had spent the day listening to Zach and Jody talk about executing the dream and my mind was in overdrive. Whatever it was, my emotions we ready to pour out of me.

Towards the end of the day they challenged us to write a mission statement for our life and business. They gave us about 15 minutes to spread out, be quite with our thoughts and write. I sat in their living room and stared at my paper. I thought about about this risk I have taken by leaving the security of a good job to follow my dream and finally the words came...

My mission statement:
To celebrate and honor the gift of life by running a business that serves a happy marriage and a happy family. To invest in relationships generously. To inspire and be inspired.
Not to be very good, or the best, but to BE REMARKABLE.

Zach and Jody talked to us about using a business as a tool to reach your dreams. How to avoid having a business that runs your life and makes you miserable. Specifically, as photographers, how being perfect at the craft of photography isn't enough. You've got to invest in the business of business to be successful. They discussed branding, marketing, social media and client interaction with the underlying theme of being remarkable. Being remarkable will create value in your brand will get you where you want to be.

This 3 day workshop is hands down, without a doubt the BEST investment I have made in my business to date. If you are a photographer and have been trying to pick a workshop to attend, I would encourage you to do whatever you can to go to IN-CAMERA even if you can only swing one day... DO IT!!

Photo courtesy of Lisa Cour ~ Dayspring Photograpahy

To Zach and Jody - Y'all are awe-inspiring. You're a beautiful couple and some amazing teachers. God has blessed you with many gifts and you blessed me by sharing them!!  THANK YOU.
Meeting you was an absolute dream come true.

Love always,


  1. I Love seeing you so inspired and excited for your future!!! SOOO glad you found something you LOVE to do!!!

  2. Jessi, you did a fantabulous job recapping the event! I like your style...I'll try not to copy as I do my own recap. :) Hope things are going well for you!